Evolve your marketing.

When you’re ready to progress your business to the next stage, hire an experienced Marketing Partner to help.

Signs your business needs a Marketing Partner

Never had a professional marketer on your team

Your small team is scrappy and you’ve made progress, but no one has solid marketing experience.

Never had a senior-level marketer on your team

There are one or more early career marketers on your team, but their capabilities are limited.

An urgent strategic initiative needs doing

Your marketing team can handle the day-to-day, but has no bandwidth for a vital one-time project

It’s a lower-key way to say “Fractional CMO”. As a part-time marketing exec, they provide high-level expertise on a flexible basis.

Companies seeking the excellence of an experienced marketer at a fraction of the cost of a full-time, salaried employee with benefits.

Yes and no. They offer strategic advice like a consultant, but go a step further to ensure plans are executed and the results are measured. They’re both thinkers and doers.

Provides strategic guidance and leadership, helps develop and implement marketing plans, analyzes data, and iterates on campaigns to optimize performance.

Depends. They might work with internal marketing teams, external agencies, or freelancers. Sometimes, they help build the marketing team.

No. Freelancers usually work on a short-term or project basis, whereas a Marketing Partner develops a long-term relationship.

Koi Fish Swimming in Opposite Directions

While it’s important to know I have over 13 years of experience in SMB marketing for B2B, B2C, and nonprofit organizations, there’s something else you ought to know.

I’m a Pisces. You know, the astrological sign represented by two fish swimming in opposite directions.

Analytical, but intuitive. Highly adaptable, yet provide a stable work environment for teams. Adore the intellectual challenge of strategizing, and at the same time relish getting the plan done. A thinker/doer, coach/player – you get the idea.

Full-funnel marketing.

One of my favorite clients, an ecommerce company, had relied almost exclusively on PPC to get new customers. I built a full-funnel program, which included quantitative and qualitative customer research, branding, targeting, content marketing, email marketing, and social media marketing.

Audience expertise.

By knowing your customers extremely well, we can devise more impactful and effective marketing strategies that not only attract and retain customers, but also drive long-term business success.

Martech efficiency.

The suite of tools and software used to plan, execute, manage, and analyze marketing activities can get stale over time. It can dramatically reduce efficiency, whether due to redundancies, janky integration, or poor data quality. Periodic audits combined with regular martech training contributes to an efficient, effective, and adaptable marketing and sales operation.

Website optimization.

Optimizing a website is like being a detective with a side gig remodeling homes. You look for clues in the data to figure out how users are moving through your site, then you upgrade the parts that could work better. Sometimes, you need to build a whole new house, and that’s when you become a construction project manager.

Building a strong marketing team.

As marketing becomes ever more complex, it’s vital to invest in a team that can navigate market disruptions, connect with customers as consumer behavior shifts, and is committed to ongoing education to remain competitive and effective in their roles.

Brand consistency.

Ensures every interaction with a brand reinforces the same positive message and experience, ultimately leading to stronger customer relationships and a higher customer lifetime value.

With experience on both the sales and marketing sides, I understand the challenges and needs of both groups. I am especially adept at creating systems and refining tools to align sales and marketing, which helps streamline processes and reduce friction during the buyer journey. The end result? Increased net profit.