LET’s talk

So, you have a bold vision for your business.
Now what?

Fractional marketing for small businesses making big transitions.

Maybe you’re adding a new service, targeting a new kind of customer, or delivering in a new way. The marketing that got you here won’t get you there. I build repeatable, measurable, doable marketing campaigns.

How fractional marketing works.

Drawing on my 15+ years in SMB marketing and sales, I start by reviewing your current marketing.

You get a prioritized roadmap with realistic estimates of the time, money, and team it will take to implement.

Then we move on to a retainer. I work with your team, alongside sales, doing much of the work myself and bringing in specialists when needed.

But wait, I know what you’re thinking: “Can’t AI do marketing for me?”

Fair question. AI can draft 10 social posts before you finish reading this sentence.

Ask it how to run a cold email campaign and you’ll get a gorgeous, step-by-step plan. What you won’t get is “Hang on, is cold email even a good idea?” Those emails will probably be marked as spam and never hit an inbox — and you’ll ruin your email sender reputation for future campaigns.

Ask how to get leads from your website and you’ll get a tidy checklist — minus the part where local search needs paid ads and serious groundwork before it sends anyone worth talking to.

And if you tell AI your customer is “anyone,” AI will happily write for anyone…and no one. You’ll sound exactly like your competitor.

AI is a tireless assistant that never calls out your bad idea. It’s great for drafts, spotting patterns in data, and speed. Use an experienced marketer for judgment: who to reach, where to spend your limited resources, and what not to do.

CASE STUDY

Here’s what happens when you buy a business from Mr. Charisma

A new owner acquired a B2B services firm. The founder was a master relationship-builder who built the business on connections.
When he left, so did the referrals.

With a goal of two new clients per month, the business developer needed support. The only marketing was time-consuming, largely ignored Facebook posts, and the new owner did not have the time or background to build anything better.

  • No marketing systems
  • Founder-dependent sales
  • Business developer with no support
  • Zero data tracking
  • A new owner who wanted growth but not a second job managing marketing

  • Branding: Messaging architecture, brand voice and audience research built on company and industry data; mini visual brand refresh.
  • Website: Redesigned as the foundation for a local SEO campaign.
  • Content Marketing: Monthly newsletter program that provides a regular client touchpoint and doubles as a lead-gen tool, with forward-to-a-friend CTAs and a place for nurtured prospects to land.
  • Email Marketing: Infrastructure with domain warmup and deliverability setup (authentication, list cleanup, split sends to protect sender reputation), supporting a monthly newsletter, a 6-email nurture sequence for stalled prospects, and customized senders so each message comes from the right persons.
  • Local SEO: Google Business Profile enhancement, the biggest factor in appearing in Google’s local results and AI-generated answers, supported by a review system with scripted asks to build review count and trust.
  • Marketing Infrastructure: Built custom CRM from scratch that holds company and contact records, both clients and prospects.
  • Social Media: Provide brand recommendations to reinforce a consistent look and feel.

  • Owner involvement reduced to a quick topic pick and a final sign-off
  • 65% newsletter open rate, against a 31% business and finance benchmark
  • Website relaunched with a lead-gen foundation in place (reviews, local search, nurture)
  • Repeatable systems and workflows documented, ready for handoff
  • Marketing operational at about 6 hours per week
what’s possible for you?

ABOUT

I’m Elie, a fractional marketer for SMBs in transition, and I’m ready to solve your marketing challenge.

As a collaborative marketer, my solutions support the way you work, using tools and processes that fit your team and your goals. From there, we layer on campaigns to reach your people—no fluff, no chasing trends just because.

The result is a thoughtful approach you can actually stick with.

Let’s talk.
Reach out by email or find me on LinkedIn.